Big Business and Customer Experience Attitudes – Google

Google is one of top three companies in the world and the customer experience is unreliable.
Sundar Pichai CEO, Google Inc
Sundar Pichai CEO, Google Inc.

Today’s news clip from 360 Law:

“The U.S. Supreme Court appeared skeptical of whether Google Inc.’s so-called cy pres settlement of a privacy class action was fair, under which $2 million went to class counsel, $5 million went to third parties chosen by class counsel and the company, and zilch went to the 129 million Google users who made up the class

Google’s earnings more than doubled over the last 5 years, their  share Price went from $513.52 to  $1,090 this morning.

I use google as a customer.  I like their email program services for business and at home, not for mass mailings mind you.  That services is very overpriced and doesn’t come with core features.  I have a separate service provider for that.  I also use google analytics, its pretty ok. It should be considering they make their money by tracking web traffic. It could be quite better from my point of view. Google’s big issue is that their instructions are horrible.

I like to be treated well, by knowledgeable, well-trained people who have a humane attitude.  I am not alone.  Customer Service  or more precisely our Customer Experience is now so bad that it is quickly becoming the  New Frontier in generating or negatively affecting ROI.

Google at its absolute worst. 

I rent cloud space.  I guess because  one of my drives  is linked to a free Gmail account the young man displayed an attitude problem.  He assumed it was free even thought it was not. Maybe he didn’t have access to my account details? Or was too lazy to look?  He claimed that when Google Drive lost much of my data, that was:

a) because I only use the  consumer version.  Never mind that I pay twice than what I pay for the business version that I also use.
b) I could not have lost data from before 2012 because they didn’t even offer google drive before then.

Customer service should not drive up your blood pressure, nor should it make you angry.

The young man’s attitude was horrible. He was rude, arrogant and clearly not very bright. The idea that you may back up other storage that included data from prior years entirely escaped his universe of thoughts.

For the business drive I got a young man on the phone – after looking forever to find a phone number – who was clearly able to read his script and while he was not the brightest person I have ever encountered, he was diligent,  thorough and polite.  He got the job done, eventually, after studying the manual and talking to his boss a few times. Due to his positive attitude I was able to remain patient and polite more easily.  Attitude matters!

Google has its shares of problems.  Every large international company has problems.  Google apparently has hired horrible Ku Klux Klan loving men who created havoc for the company.  More here.

The above mentioned lawsuit very much reflects the conversation I had with the Google Drive young customer experience man – he was rude, intellectually challenged, and despite the fact that I am a paying customer, his attitude was inhumane.  The young man for the business account which costs less was diligent and polite.  On the big business side people are down right courteous.

What I glean from this is that Google does not believe that we are all created equal.

I am the same person with three different level of services and I am treated entirely different in each scenario.  This should not be!  Does it really  matter whether I call as an individual or as a business client?  Please, Google hire better people and  train them better.  By having more than one type experience with a large company I can’t trust you in any area of your business.

Google  has  a hierarchy of value systems  or let it fester and they don’t promote women through the glass ceiling.  You  should, you would do better.

Mr. Pichai, trust is build on a relationship that allows each person to count on the other person to do the right thing.  The Supreme Court of this land ruled that “Corporations are People.”  So Google, why can I only rely on you if your employees consider me worthy, and why does it change from scenario to scenario?

How about just one link with help to get to the right person? I want a better customer experience.

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Customer Support Woes – Microsoft’s CX is terrible due to lack of training.

On hold with Microsoft.  What a waste of time.  What a way to irk customers.  Steal their time with faulty products, lack of service and put them on the phone with an untrained macho Philippine young man with a fake name.  “Jared” he called himself.  His lack of English belies that fact.  I am glad that most Indians are now allowed to use Indian names. Anyway what I learned is this:

Microsoft = Hypocrisy.

The 22 minutes I wasted today are better than the 6 1/4 hours it took last time. Today  I got nothing resolved, but gave up quicker.  Yet, I am so upset.  My cortisol levels have sky rocketed, my adrenaline level is in need of rigorous exercise to get them back down. CX is the future.  Everyone including Microsoft agrees.

I ask Jared:  “How long have you worked at Microsoft.  2 Years. Are you an expert on Excel.”

Jared claims that he was trained for more than 1 year.  However, he cautioned me right away, that he is not trained on using the product.  He is merely able to provide help with the installation of Microsoft 365’s  program.  Not with solving anything that may go wrong with it.  When I described the problem he first explained that it is Facebook’s fault.  While there are many things Facebook could improve about themselves, I don’t agree with him that being able to save Facebook Analytics xls documents sometimes, but not always is a Facebook issue. The conversation immediately went beyond the young man’s scope of understanding. I asked for a supervisor.  He never came.  Maybe he was never notified.  Who knows?  Well, we only know that Microsoft doesn’t care about my Customer Experience.  I am having a terrible one.

If the program is already installed,  he explains, then Microsoft can’t help.  He told me that I am welcome to ask other Microsoft users in the “community.”  I asked  him, if there is a glitch with the product, such as many times I can save a document but sometimes I can’t – I am on my own?  He assured me:  “No, no, you are not on your own, I am suggesting that you speak with others in  the community.  Often other users who have similar problem can talk to you and listen to you.  I can’t. ”   When I told him that this is preposterous, he said you can also try to find solutions by watching YouTube or by going to a support site, like ansheishlscam.  I said I beg your pardon.  he repeated ansheishlscam or something like that.  I suggested the he spell it for me since I could not make out the answer.  He seemed entirely stumped at that point.  Apparently they didn’t teach him how to spell word aside of not reaching him how to pronounce them.

I asked him where he is from.  He answered that he is in  the Philippines.  I have had wonderful experiences and philosophical discussions with a Philippine Art professor and his mom in the past.  I know that Jared is not the only person representing the Philippines, but he is certainly representing the CX experience of Microsoft.

I can’t understand his accent.    I had asked to speak to his supervisor.  He had kept me on hold for 16 minutes and then told me that his supervisor was busy with another disgruntled customer.  No, he didn’t really say “disgruntled” he said “valued.”

The problem with Customer Service contracts is that people get paid by the minute.  The companies, Microsoft in this instance,  don’t seem to care if the customer gets help or if you are merely put on hold. I imagine that “big data” shows that calls in the Philippines are shorter than those in India.  I know because last time when I didn’t have to luxury of hanging up because I needed the software installed – I was on hold for over well over 5 hours – only to be told that they wanted to call me back in an extra 22 hours.

I asked whether he could help with a Skype glitch while I was waiting.  Realizing that I was being silly as soon as the sentence came out of my mouth.  Since I joined this 365 subscription, my Skype credits disappeared because my email is in use for this account  already.  Completely irrational frankly, since I have been a customer with Microsoft since 1980 and used Skype since 2004.

Microsoft  touts their AI capabilities and how it  provides “finished services to customers” – but clearly Microsoft is not using their own AI platform or it doesn’t work at all.  My service was neither “finished” nor did it exist. Clearly Microsoft can’t keep track of customers, like me.  Sad.  Or, probably, Microsoft just doesn’t care. I has the credit card booking the money out of the bank account each month.  So there is no more need to actually give a functioning product.  They refer me to the “community” whatever the heck that is?    I googled Community & Microsoft and got this:

https://answers.microsoft.com/en-us/msoffice/forum  – a place where frustrated people who don’t have a clue can vote up and down of how frustrated they are with the non-existing answers.  Swell.

I actually think it is not a technology problem, but an attitude problem.  The new Indian born CEO Nadella doesn’t give a hoot about his customers. If he did they would not have all these issues.  They want those issues to complete the retreat from consumer based business.  HP tried that and shot themselves in the foot, big time.  They did the opposite.  They focused on the printers and stopped supporting their techies sub contractors who built their company in the first place.  Not realizing that most people are both – consumers and business people.  Love that Epson Printer after years of using and recommending  HP for everything and my clients.   I use a MACs now. Love Apple’s customer service,  I really do.  They genuinely care,  they speak English and are culturally “with it”  and highly trained.  Love them.

Microsoft, certainly is not the only US bred tech company, that seems to suffer from hypocrisy.  They are just one of the largest offenders.   And it is not that the company as a whole doesn’t know that customer service is important.  In their blog they sing the praises about importance of a positive Customer Experience. In reality however they clearly don’t care at all.

What they say:

Microsoft Logo

Social media can have a positive influence on your brand and your product. It can also drive a stronger bottom line. Case in point: loyal customers spend 67% more than new ones.1 Customer relationships that lead to loyalty and trust are the foundation of a brand’s success. At Microsoft, the Customer Experience Center (CXC) is dedicated to building deeper customer relationships. etc.

My Microsoft customer experience was horrible and the company clearly has no interest in walking their talk.  What goes on my nerves is when people talk one way out of this side of their mouth and the other way out of the other side.  I can’t stand hypocrisy.

I prefer people who are consistent. Microsoft is in decline – angry and upset customer are not a good sign for their future health.  As an angry and upset customers I probably will share my story with more than the average 15 people for negative, and 5 people for positive experiences.

Well, the health advice is working.  I feel much calmer now.  I wasted an awful lot of time.  Maybe I should start working with better customer experience experts and show Microsoft and those other phony companies, how it’s done.   Maybe in the end this  frequent and horrid customer experience is just the inspiration I needed.

PS:  Special thanks, to Yussuf.  You were great last time we spoke and you solve my install problem in 33 minutes flat.  Microsoft should promote you over these uncultured, untrained stone-age macho men who wasted 6 hours and 15 minutes of my time, before I played CX roulette and found you.  If people like you, Yussuf, were in charge of Microsoft, the company would have a chance to thrive again.   The way it is run right now, it will go down as a mere footnote in history.

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