RioVida’s Creative Services team, led by creative director Alan Segal, is ready to assist marketers and agencies in taking full advantage of the benefits of interactive TV. Our team’s creative strength is rooted in tried and true advertising and marketing sensibilities, a keen understanding of the latest technological innovations, and the ability to captivate audiences and communicate “across the convergent divide”.

Good marketing is part art, part science – great creative work blurs the line. This new media mix calls for a synergy of skills spanning many creative disciplines – TV production, writing, art direction, photography, web design and programming, plus a new skill – time sequencing – to round out a compelling presentation. Whether you need a corporate film, an interactive TV program, integrated marketing or a custom-published DVD, RioVida can help you conceive and manage the project through production and distribution.

Of course, we're artists, storytellers, filmmakers, framers of pictures and words that motivate. But first, we’re excellent listeners. Understanding and clarifying your business objectives – then furthering them through smart, targeted creative media – is our one true goal.

A central pillar of our creative platform is the belief that branding and direct marketing are not separate disciplines – most marketing efforts can and should work doubly hard to integrate elements of both. With RioVida’s ability to seamlessly link long-form storytelling with relevant content “live” on the web, we’re breaking new ground in integrated marketing communications on behalf of our forward-thinking clients – and connecting with their “next generation” customers.

To get started on your next creative project, contact Alan Segal at asegal@riovida.net