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Elegance and Beauty are making a comeback in Finland

             
   

Haute Couture

One of a kind Art to Wear by Kalervo and Niina Karlsson bring back classic lines with their fresh designs. Niina and Kalervo Karlsson combine classic beauty with an edge. Kalervo Karlsson, fashion designer, movie maker and conceptual artist, painter and lover of everything beautiful told RioVida that he loves beauty, balance and women. He said that his entire life he was spoiled by women.

He told us that Niina Karlsson is beautiful and that she loves him. He said she is his best friend. She is beautiful inside out. One of the most wonderful things to do for them is to spend time together to create beauty. Kalervo told me that everyone is beautiful. All women are beautiful. A great designer simply assist the woman to get in touch with that part of themselves.

Beauty surely shows in their latest Karlsson Concept creations.

Kalervo and Nina Karlsson
Kalervo and Niina Karlsson

Niina and Kalervo are celebrated in Helsinki, Paris, New Zealand. Now they are starting to offer their one of a kind Art to Wear creations to US fashion and beauty lovers. In 2008 classic beauty is back. Stay tuned. a full feature will follow! Kalervo will take us on a journey and he will introduce us to the way he and his wife Nina Karlsson see the world.

See the women to the right. She clearly feels beautiful. In Europe feminity is possible since men treat their women with care. Kalervo muses: "Feminity is fragile. Women who feel safe to be women are by nature fragile." And they are lovely! See?

 

 

Art to Wear by Niina and Kalervo Karlsson,
Karlsson Concept - simply gorgeous!

Karlson Koncept - Ninja White
Model Ninja demonstrates "Whiter Shade of Pale" by Karlsson Concept, photo by Okko Oinonen

Karlson Concept - Helena
Popular singer Helena Lindgren with Jorma Uotinen (left) and son Niklas Lindgren (right).

At Karlsson Concept they love beauty and want to draw attention to it. Kalervo said the world has been focused on ugliness too long. Ugly is passe. True Beauty is in! It is time to remember and celebrate true beauty. Women who are nurtured and who feel safe are able to show their feminity. True Feminity is beautiful.

Kalervo believes it is his calling to help facilitate women's journeys to getting in touch with their own, inherent beauty, their own feminity. He laughed , "Luckily my wife knows how to create the visions into reality. We make the Art to Wear together. I must go now - my wife is calling to feed me ice cream with fresh strawberries and then we have to go to the Sauna. In Finland we love to go to the Sauna. It is relaxing. "

Kalervo and Niina will start sharing their movies, photos, paintings, environmental space and sound experiences, and his clique, a collection of amazingly talented musicians, dancers, and artists with us. The world seen through Niina and Kalervo Karlsson's eyes - Finnish with a strong hue of French. Kalervo and Niina love Paris and consider it one of their spiritual homes. He tells us he likes to be modern with an edge. He explains that everything is beautiful. It is a matter of how you look at it. In my films I try to show the inherent beauty. Even if it is made out of technological waste. He tells RioVida: "I found some obsolete electrical cables and I thought they were beautiful." Only after watching the movie I understood what he meant. Kalervo managed to make them beautiful, modern, and edgy. Watch movie now.

Meanwhile, if you wish to order a custom-designed, one-of-a-kind Art to Wear beautiful gowns, contact Kalervo Karlsson directly at karlsson@karlssonconcept.com Phone: +011-358-40-7460976 or use skype karlssonconcept.

In the past women all around the world were encouraged to be beautiful. Scroll down to see some precious memories of them. MORE

 

 

             
                       
                       
   

Audrey Hepburn and Grace Kelly

Audrey and Grace get ready for the filming of Roman Holiday. They are considered grace personified. American women used to be in touch by their feminity.

Audrey Hepburn won an Oscar for her role in Roman Holiday. She was elf-like and had class. She was named by People's magazine as one of the 50 most beautiful people in the world. She brought elegance and beauty to her films and showed her beautiful soul through her devotion to UNICEF.

Grace Kelly set the style for many American women and the younger generation is still influenced today. She showed to the world how truly beautiful and graceful American women can be.

MORE

 

  Audrey Hepburn and Grace Kelly              
                       
   

Josephine Baker

Another woman famous for being in touch with her own beauty and feminity is the amazing Josephine Baker. She lived in Paris for many years of her life. She was the first American woman to receive the French military honor, the Croix de Guerre. She was very active in the civil rights movement. She believed that all people are created equal and proved it by adopting 12 children of many different nationalities, her little "rainbow tribe". She protested in her own way against racism, adopting twelve multi-ethnic orphans, whom she called her "Rainbow Tribe."

Her adopted children were: Akio (Korean son), Janot (Japanese son), Luis (Colombian son), Jarry (Finnish son), Jean-Claude (Canadian son), Moïse (French Jewish son), Brahim (Algerian son), Marianne (French daughter), Koffi (Côte d'Ivoirean son), Mara (Venezuelan son), Noël (French son), Stellina (Moroccan daughter).

She explained:

"We must change the system of education and instruction. Unfortunately, history has shown us that brotherhood must be learned, when it should be natural."

Ernest Hemingway called her
" ... the most sensational woman anyone ever saw." She and Grace Kelly were great friends. The ever popular and amazing Josephine Baker had 20,000 people who attended her funeral. She died peacefully shortly after her last performance, surrounded by glorious newpaper reviews. MORE

  Josephine Baker              
                       
   

Marlene Dietrich

Marlene Dietrich set beauty standards and she enchanted international audiences with her convincing performances. She is beautiful because she is herself. She was a stubborn woman. she studied acting with the distinguished stage impresario Max Reinhardt. In 1923 she landed her first screen role, as a maid, in The Little Napoleon (aka Men Are Like This She next played the monocled mistress of Emil Jannings in Tragedy of Love (also 1923), striking a defiant note already. Over the next few years she worked in both plays and films. Jannings, who had returned to Germany from a sojourn in Hollywood, convinced director Josef von Sternberg (himself a Hollywood émigré) to make another film with him. The director saw Dietrich on-stage and was entranced. They collaborated many films together. Six films that virtually defined exotic romanticism on-screen in both German- and English-language versions were an international smash. Her husky-voiced rendition of the song "Falling in Love Again" became a Dietrich trademark.

Mysterious and alluring, Dietrich mesmerized audiences even as she shocked them by wearing men's clothing, doing nude swimming scenes, performing in a gorilla suit , and suggesting various and sundry sexual excesses. She performed in comedic Western. When Hitler importuned her to come back to Germany and make pro-Nazi films, she not only refused but went back to Europe, entertaining American troops with the USO! Eventually she left the US and spent the rest of her life in Paris. She wanted to be buried in Germany. MORE

  Marlene Dietrich              
                       
   

Katherine Hepburn

Beauty, intelligence, with strength and a sweet vulnerability she kept audiences guessing. She was raised in an extremely liberal family and enjoyed being who she really was. She was confident enough to withstand gossip of any kind. She did what she wanted. She was a free spirit which was rooted in the strenghth and support her family provided.

She supported many social causes, particularly "Planned Parenthood" which was co-founded by her mother. In 1985, she received the Humanist Arts Award of the American Humanist Association, presented by her friend Corliss Lamont.

She had her own style, she liked to be natural, she shunned make up and enjoyed wearin pant suits and was well-known for being straightforward.

She played many roles that were considered "feminist". She won an Oscar for her role in "Morning Glory" where she played a woman that was more focused on her career instead of searching for a husband. Quite revolutionary for the times.MORE

 

  Katherine Hepburn              
                       
   

Gina Lollobrigida

Gina Lollobrigida was long considered one of the most beautiful women in the world.

She set new standards all her life. At 79 years old she married her long time lover who was 45 at the time of their marriage.

Gina Lollobrigida, who played "the most beautiful woman in the world" in the film of the same name, is getting remarried at 79 to a man who is more than three decades her junior. Lollobrigida, called "La Lollo" in Italy, said she and her husband-to-be, Javier Rigau y Rafols, have known each other for 22 years. Italian film legend Gina Lollobrigida, left, and Javier Rigau y Rafols of Barcelona arrive at the 56th Red Cross Ball at the Salles des Etoiles of the Monaco Sporting Club. She met the Spanish property entrepreneur, now 45, at a party in Monte Carlo. "There is no age limit for love," she said from Rome. Javier Rigau, who has been managing her estate states that she is his everything and he couldn't imagine life without her.

Photo of Lollobrigida in the 60s.

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