Today Oakland is a model city that has pulled together to create a new future for all its citizens. Part 4

Jonah Melvon & Adesha will join the Art & Soul Festival this year. The most ethnically diverse fun festival on the West Coast. Great music, great food, great art and good vibes.

The citizens were ready for the change. It started to gentrify without pushing out locals. The East Bay Times reports that the Fruitvale district is a great example that this is possible: “Schildt said it’s possible to invest in a community without causing displacement — particularly if it’s public investment or community-driven. Oakland’s Fruitvale Village is held up as a national model. As Scott Morris reports, the mixed-use development near Fruitvale BART improved the socio-economic well-being of residents in the immediate neighborhood and preserved the area’s racial and ethnic diversity.”

Today 38% of people in Oakland hold secondary degrees, crime is down to the same level as San Francisco, aside of Long Beach California it is the most racially mixed town in the world. When researching the most crime ridden towns in the US no California town made it into the top 30 most dangerous towns in the US. Niche voted Oakland as the 26th best US city to live in.

How did Oakland do it? This is the story that Oakland born and raised artists “Jonah Melvon featuring Adesha” wish to tell. Their song 1099 available on Spotify tells the story of how cities need to pull together to become whole again. Jonah Melvon works closely with business leaders and educational and community outreach organizations to bring about a spirit of “togetherness, love, peace and understanding.” Adesha works with the Boys and Girls Club as a Community Relations Manager. They have lived the story and they want to help cities around the world to help create living conditions that are pleasing for all ethnic groups. It can be done! Oakland is proof that it can be done.

Jonah Melvon believes, as his lyrics explain, that we all need to support local businesses, make education available and accessable to everyone who wishes to improve their lifestyle and take part of a thriving economy. In Oakland, Peralta Colleges came together to provide educational access to everyone at affordable rates. Businesses cleaned up neighborhoods and provide access to comfortable yet affordable housing. Charities pitched in with Kindergardens and Schools. When all people, regardless of ethnic background join forces to create a nice place to live, with compassionate support for those least among us, and businesses create access to well paying jobs through education, mentorships, classes cities can be reclaimed. Today WeWorks, General Assembly, Kickstart Coding, App Academy, Springboard, help young and mature people find ways to succeed.

Most importantly the soul based neighborhood spirit that teaches belief in each of our ability to participate in a thriving economy creates a new mindset. Love is the answer. Diversity is beautiful. By opening people’s minds through the Peralta Study Abroad Programs and by offering genuine assistance the East Bay and especially Oakland are becoming a thriving metropolis again. http://web.peralta.edu/foundation/scholarships-and-grants/

This program is immensely successful and has brought peace and prosperity through education to Oakland. The Peralta Study Abroad program brings students from around the world together and allows them to see the world, broadening their horizons while boosting their confidence.

We can do anything, when we work together. When political leaders, business leaders, eduational leaders, and religious leaders come together with the single purpose to lift up everyone of its citizens success is within reach.

Since 2010 Oakland is a new shining star showing its can do spirit. Now, Jonah Melvon and Adesha want to share how it happened. They want to bring the knowledge that celebration of life, work, and family can bring amazing results and lead to a thriving, safe town. They are supported by Drew Gephart, International Services Manager at the Peralta College Group of fine educational institutions. This group of Junior Colleges serve as feeder schools to UC Hayward, UC Berkeley and UC San Francisco. All we have to do is believe and then act on our beliefs.

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Jerry Brown leads Oakland and slowly the city changes to make Equality possible – Part 3

Oakland was named the most ethnically and economically diverse city

Oakland is the most diverse city in the country and the world.

Even before the city “hit bottom” Jerry Brown and business leaders stepped up to create a plan to fix the city. After a six year out of public service Brown returned to public life, serving as Mayor of Oakland (1999–2007). It took a lot of work to attract new investments. The police corruption that plagued cities all across California had to be dealt with.

A group of four corrupt police officers called “The Rough Riders” finally were dealt with after outrage grew too much that the city kept settling law suits to sweep the offences under the table. The clashes between the racially white police and the largely ethnic population caused much dissatisfaction and distortions about the way Oakland was perceived. Politico reported in their March/April issue of 2015: “Oakland’s cops, a legal advocate for victims of police abuse said at the time, might just be “the worst department in the country. Officer-involved shootings were frequent, and often fatal.” In continued: “Complaints of beatings, shakedowns and unwarranted arrests were rampant and cost the city dearly. All told, from 2001 to 2011, Oakland paid some $57 million for claims, lawsuits and settlements involving alleged misconduct by the Oakland Police Department—not just the largest sum paid by any municipality in California, but more than double what San Francisco, with roughly twice the population, paid in the same time frame. The police force seemed broken, brutal beyond repair.”

Accusations of corruption in Oakland were rampant in 2005 the FBI investigated Perata. The East Bay Times reported: Records show Perata’s son’s and daughter’s businesses have been paid at least $750,000 since 1999 by political committees under his direct control, even as Nick Perata and his businesses have been involved in real estate rentals and sales with his father. Also, Perata’s consulting business brought in more than $100,000 in 2003, and between $10,000 and $100,000 in each of the four years before that; his bigger clients during those years included his son’s business as well as two belonging to Staples. The case was stopped by Schwarzenegger’s call for a special election.

The citizens were ready for the change. It started to gentrify without pushing out locals. The East Bay Times reports that the Fruitvale district is a great example that this is possible: “Schildt said it’s possible to invest in a community without causing displacement — particularly if it’s public investment or community-driven. Oakland’s Fruitvale Village is held up as a national model. As Scott Morris reports, the mixed-use development near Fruitvale BART improved the socio-economic well-being of residents in the immediate neighborhood and preserved the area’s racial and ethnic diversity.”

Education in Trouble

Even in 2009 SF Gate reported that Schwarzenegger decided to California ranks 47th in per-pupil spending, according to “Quality Counts,” a report issued Tuesday from Education Week, a national newspaper specializing in public schools. It showed that while the national average is $9,963 per pupil, California spends $7,571, according to the report. Vermont spends the most, with $15,139. Utah spends the least, with just $5,964 per pupil.

Around the state, school administrators have begun looking at how many employees they can lay off next year and which programs they can cancel.

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Equality is making comeback and business leaders join in to make it happen – Part 2

Oakland went through a period of decline during in the mid 20th century

Then came the 50s, 60s, and 70s which were a very tough time for Oakland. The city became every more dangerous, crime-ridden, and unlivable. First West Oakland was destroyed by the Nimitz Freeway and the Cypress Viaduct. Many homes and businesses were destroyed creating a period of poverty for West Oakland. Then in the 1960 West Oakland suffered from the construction of BART and the Main Post Office Building on 7th Street. Again local businesses suffered, more jobs and entire neighborhoods were replaced.

Oakland become the home of the motorcycle gang the “Hell’s Angels” named after Howard Hughes movie, and eventually grew ever more corrupt and crime ridden. Eventually it became the market place of Fred Mitchell who ran a crime symposium changing Oakland into a hotbed for the sale of Crack Cocaine, a very harmful substance that ruined many people’s lives. Additionally, the crime wave sent a lot of middle class inhabitants packing and many of the people who remained lost business. They eventually were unable to keep buildings, street, school and the city services in good repair. Crime attracted more crime and the lack of policing opened the door for more crime.

By the end of the 70s crime was twice as high in Oakland than it was in San Francisco. Most of the Police Officers were white, frightened and entitled. As a result police brutality created ever more problems. This in turn brought impoverished communities together to forge alliances such as the Black Power Movement to help each other by “policing the police.” They created kindergardens and food pantries for the poor, but grew ever more militaristic. Unfortunately, this turned the city into a gang run town, the Symbionese Liberation Army, the Crips and the Bloods, the People and the Folk, the 35th Street Gang, Norteños, Border Brothers and Sureños.

From the 1980s to 2000 Oakland suffered from a Crack epidemic that is now rivaled by the Opioid Crisis

By 2010 it was estimated that Oakland’s population of gang members had grown to over 10,000 members. The situation of both, the crime level, corruption and problems with the police became untenable.

Education

Even in 2009 SF Gate reported that Schwarzenegger decided to California ranks 47th in per-pupil spending, according to “Quality Counts,” a report issued Tuesday from Education Week, a national newspaper specializing in public schools. It showed that while the national average is $9,963 per pupil, California spends only $7,571 per pupil and three times that much on prisoners. Vermont spends the most, with $15,139. Utah spends the least, with just $5,964 per pupil.

Around the state, school administrators have begun looking at how many employees they can lay off next year and which programs they can cancel. Then citizens, business leaders, charities, and religious groups decided to get involved.

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Equality is making a comeback and business leaders are joining in. Your town can succeed as well. Part 1

Oakland was a thriving town about 100 years ago. It went through many phases and now once again is a thriving town.

Oakland might be a poster child for our future.

Oakland had a most impressive long history as a thriving industrial center.

Oakland was first incorporated as a town in 1852. It had always been a popular place for thousands of years before by the Muwekna Ohlone who were part of the original Californians the Miwoks who spent winters near Temescal Creek and Lake Merritt for thousands of years. In 1772 the Spaniards occupied the land in the name of their king. Peralta, a Spanish soldier was deeded 44 thousand acres by the Spanish crown and his deed was confirmed when Mexico declared their independence. The land was divided up by his 4 sons. As much of California this region was covered by Oak trees and this is how it eventually got its name. During the Treaty of Guadalupe Hidalgo in the mid 19th century during the gold rush Mexico gave up the land to the US. Ever more and more squatters ignored the land ownership and a team of Treaty of Guadalupe Hidalgo roving soldiers led by three men from nearby San Francisco established “Contra Costa.”

In 1853 John Coffee “Jack” Hays took up residence while he served as the sheriff in San Francisco. On March 25, 1854, Oakland was once again incorporated as the City of Oakland with Carpentier one of the San Francisco war lords as the Mayor. However he was quite corrupt and was quickly voted out of office and replaced by Charles Campbell as Mayor on March 5, 1855. Thanks to the fact that the several railroads ended up in Oakland it quickly became a major industrial hub. In 1868, the Central Pacific ended at the Port of Oakland. The Long Wharf also served as the terminus for the Transcontinental Railroad and the Southern Pacific, which was localed initially at  16th Street Station located at 16th and Wood.

In 1902 a deep channel was created for large ships and this is how Alameda become an Island separated from the mainland. Due to the earthquake and subsequent fires in San Francisco in 1906 the population doubled. This is when Mayor Frank Kanning Mott launched the “Beautiful City project” establishing the many parks, lakes and oak rimmed boulevards the city enjoys to this day. In 1914 he founded the Oakland Civic Auditorium which cost $1.4 Million dollars. It was used briefly as a hospital during the 1918 flue epidemic. Oakland was one of the most wonderful places to live and jobs were plentiful. Employers included General Motors, Chevrolet, Chrysler, and several other major auto companies.

Motorama “Dream Car” by Chevrolet 1954

The city also housed companies such as Kaiser, Bechtel, Phelan, Dreyer’s, Rocky Road Icecream, Western Union, Del Monte, and too many others to mention here. The high employment rate and associated growth of a strong middle class allowed Oakland to fashion itself into a world class city with the Golden State Theatre, Fox, Blumenfeld, Orpheum, Turner & Dahnken, the Grand Lake and the Paramount among others. By 1949 Oakland had a seating capacity of over 43 thousand theatre goers. Theatres came and went including the Hippodrome, Lurie, Premier and Roosevelt. Thanks to the start of commercial aviation Amelia Earhart , the Alameda Navel Air Station, and the 1930’s Howard Hughes’ movie the “Hell’s Angels” Oakland was one of the romanticized the epicenter of the West Coast.

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100 Year Celebration of the ACLU – now more important than ever.

Join Jonah Melvon featuring Adesha on Saturday March 30 to celebrate the 100 Year ACLU anniversary at Jack London Square at 3:30pm

“Jonah Melvon featuring Adesha”

March 28, 2019

Join us to celebrate Year 100 of the ACLU at Jack London Square this Saturday, March 30, 2019, at 3:30pm with a concert by Jonah Melvon featuring Adesha

March 29, 2019, Jack London Square, Oakland, CA, at 3:30 pm Jonah Melvon featuring Adesha will perform to celebrate the ACLU 100 Years celebration, which will go on the entire weekend. See entire line up here.

This weekend’s Bay Area Celebration is part of a national tour. https://www.aclu100.org/aclu-100-experience/ which was started at SXSW. With celebrations in Phoenix, and Los Angeles. The key focus this year is to encourage everyone to join the effort to remind US citizens and voters that “Voting is a Right, not Privilege.” The Gerry Mandering and Voter Suppression have affected the countries leadership in a way that the majority of the voters are not heard:

Voting rights have come under attack across the country.  States have passed laws that have made it harder for people of color, the elderly, students, and people with disabilities to cast a ballot. Experience an interactive exhibit about the many barriers erected throughout American history to prevent people from voting.

Learn how you can help ensure that everyone has the ability to exercise their right to vote.

There are many other ways to give. You may designate your support for the ACLU of Northern California (not tax-deductible) or the ACLU Foundation of Northern California (tax-deductible):

  • Honor a friend’s birthday, wedding, or graduation with a special gift
  • Celebrate the life of a loved one with a memorial gift
  • Make a gift of stock
  • Leave a legacy. Make a planned gift to keep the ACLU strong after your lifetime.

If you are interested in making a gift to support LGB T rights by giving a gift to the FrontLine Fund, please contact us. For assistance, please contact the Development Department at giving@aclunc.org or (415) 621-2493.

Networks with Bay Area and California Non-Profits

We are honored to collaborate with these non profits that make positive changes happen:

  • Ella Baker Center for HumanRights
  • Heyday Books Initiate
  • Justice League of Women Voters
  • BOSS: helping the homeless, poor, and disabled people achieve health and self-sufficiency
  • ACILEP network for immigrant rights
  • Youth Speaks
  • Oakland Public Library
  • Secure Justice
  • Design Action
  • Planting Justice
  • ARC: The Anti Recidivism Coalition
  • TGI Justice Project for transgender freedom and survival
  • ACCESS Women’s Health Justice

It takes a village to raise a child and a community to shape and strengthen a city. The Oakland, CA is known to have a population of which 38% hold secondary degrees. This is largely due to the effective education successes, strong family support, and a community that believes that everyone is created equally and should be treated as such under the law. Naturally, we need to reinforce these values on a daily basis to continue our history of civil rights successes.

Our History

The ACLU-NC was alone in standing with Fred Korematsu and against the forced detention of Japanese-Americans during WWII, in a case that went all the way to the U.S. Supreme Court. We dared to oppose obscenity laws in the prim 1950s, defending Lawrence Ferlinghetti for selling Howl, the groundbreaking book of poetry, in his San Francisco City Lights bookstore. In the years after 9/11, the ACLU pushed back on a wave of bigotry and fear mongering to protect the civil rights of Muslims and people of Middle Eastern and South Asian decent. In recent years, as discrimination has shifted to target Latinos and others perceived as “foreign,” the ACLU has stamped out anti-immigrant laws around the country and challenged unlawful policing in immigrant communities in California. We may be best known for litigation, but through our history the ACLU-NC has been powered by the passion of our activists. The organization was forged through the courage of trade workers and labor organizers in the 1930s. We aided the growing civil rights movements of the 1960s, providing legal protection to campaigns by African Americans, Latinos, Native Americans, and Asian Americans, as well as anti-war protestors and LGBT activists. Over the decades, battles have been fought and won by ACLU activists in fifteen chapters across Northern California and student groups on California’s university campuses, from the activists who launched the Free Speech Movement at UC Berkeley in 1964 to the UC Davis students who endured pepper spray while exercising their free speech rights in 2011.

The ACLU of Northern California is one of the largest ACLU affiliates in the nation with nearly 170,000 members. We have a critical role to play. We must use our decades of experience in impact litigation, legislative advocacy, and fearless organizing to fight these un-American policies and protect our most cherished rights and freedoms. We are the resistance. Join us.

Did you know that prisoners get paid only $1.45 per day to put their life on the one fighting fires?
Maybe they are in jail because they could not afford their bail, like wealthy citizens. Equity for all!

About us and how to get in touch for further conversations, interviews, etc.:

The ACLU of Northern California is an enduring guardian of justice, fairness, equality, and freedom, working to protect and advance civil liberties for all Californians. To learn more about the ACLU in Northern California please contact Carmen King at 415.621.2493 | cking@aclunc.org

To learn more about Jonah Melvon and the Rainwater Project, please visit his website at https://www.jonahmelvon.com/

See you at the show! To set up an appointment or for request for additional materials with the label, college, get photos, video links, or more please text Edie Okamoto, Media Relations, 
at 510-693-0166 or facebook or linked in

You may also mail a check to our office at:

ACLU Foundation of Northern California
Attn: Development Department
39 Drumm Street
San Francisco, CA 94111

About the Rainwater Project

You can hear the music on Spotify or purchase them on Amazon.

Please join our list of sponsors who like you believe that education is the answer to a higher standard of living for all.

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Big Business and Customer Experience Attitudes – Google

Google is one of top three companies in the world and the customer experience is unreliable.

Sundar Pichai CEO, Google Inc
Sundar Pichai CEO, Google Inc.

Today’s news clip from 360 Law:

“The U.S. Supreme Court appeared skeptical of whether Google Inc.’s so-called cy pres settlement of a privacy class action was fair, under which $2 million went to class counsel, $5 million went to third parties chosen by class counsel and the company, and zilch went to the 129 million Google users who made up the class

Google’s earnings more than doubled over the last 5 years, their  share Price went from $513.52 to  $1,090 this morning.

I use google as a customer.  I like their email program services for business and at home, not for mass mailings mind you.  That services is very overpriced and doesn’t come with core features.  I have a separate service provider for that.  I also use google analytics, its pretty ok. It should be considering they make their money by tracking web traffic. It could be quite better from my point of view. Google’s big issue is that their instructions are horrible.

I like to be treated well, by knowledgeable, well-trained people who have a humane attitude.  I am not alone.  Customer Service  or more precisely our Customer Experience is now so bad that it is quickly becoming the  New Frontier in generating or negatively affecting ROI.

Google at its absolute worst. 

I rent cloud space.  I guess because  one of my drives  is linked to a free Gmail account the young man displayed an attitude problem.  He assumed it was free even thought it was not. Maybe he didn’t have access to my account details? Or was too lazy to look?  He claimed that when Google Drive lost much of my data, that was:

a) because I only use the  consumer version.  Never mind that I pay twice than what I pay for the business version that I also use.
b) I could not have lost data from before 2012 because they didn’t even offer google drive before then.

Customer service should not drive up your blood pressure, nor should it make you angry.

The young man’s attitude was horrible. He was rude, arrogant and clearly not very bright. The idea that you may back up other storage that included data from prior years entirely escaped his universe of thoughts.

For the business drive I got a young man on the phone – after looking forever to find a phone number – who was clearly able to read his script and while he was not the brightest person I have ever encountered, he was diligent,  thorough and polite.  He got the job done, eventually, after studying the manual and talking to his boss a few times. Due to his positive attitude I was able to remain patient and polite more easily.  Attitude matters!

Google has its shares of problems.  Every large international company has problems.  Google apparently has hired horrible Ku Klux Klan loving men who created havoc for the company.  More here.

The above mentioned lawsuit very much reflects the conversation I had with the Google Drive young customer experience man – he was rude, intellectually challenged, and despite the fact that I am a paying customer, his attitude was inhumane.  The young man for the business account which costs less was diligent and polite.  On the big business side people are down right courteous.

What I glean from this is that Google does not believe that we are all created equal.

I am the same person with three different level of services and I am treated entirely different in each scenario.  This should not be!  Does it really  matter whether I call as an individual or as a business client?  Please, Google hire better people and  train them better.  By having more than one type experience with a large company I can’t trust you in any area of your business.

Google  has  a hierarchy of value systems  or let it fester and they don’t promote women through the glass ceiling.  You  should, you would do better.

Mr. Pichai, trust is build on a relationship that allows each person to count on the other person to do the right thing.  The Supreme Court of this land ruled that “Corporations are People.”  So Google, why can I only rely on you if your employees consider me worthy, and why does it change from scenario to scenario?

How about just one link with help to get to the right person? I want a better customer experience.Facebooktwittergoogle_plusredditpinterestlinkedinmail

VigilintsHeart™ Launches “Shop, Save, Donate” helping parents save money while donating to schools and non-profits.

Vigilints Newsletter
Vigilints Newsletter
Working together to create a better world for our kids.
VigilintsHeart™ Launches “Shop, Save, Donate” helping parents save money while donating to schools and non-profits.

RioVida Networks is happy to announce the creation of the new VigilintsHeart program that will allow parents to shop online in over 1200 stores that offer special savings.  The portal which can be reached via a link on the VigilintsHeart tab or direct by visiting the store directly.

The customer signs up and receives the sales prizing from the overall stores directly, but because the shopping is done through the portal the customer an additional small savings.  And, more importantly this customer “VigilintsHeart” savings is matched and collected from the purchase of all the participants.   This collective affiliate fee is then donated to various school programs through Micro Donations addressing teachers concerns.

The VigilintsHeart™ “Shop, Save, Donate” community outreach program will provide micro donations to individual school teachers. Often these dedicated professionals reach into their own pocket to purchase school supplies for our kids.  The average teacher spends over $400 out of pocket each year and they really need pencils, paper, books, computer programs, chalk, rulers, glue, and many other items that they use during their instructions.  Many parents are either unable to financially assist the teacher or they “assume” that these supplies are provided by the schools. Unfortunately, school administrators often are burdened with safety needs, building maintenance, and salaries.

There are many wonderful people at the PTA that diligently raise money to help with the bigger issues, school trip, music lessons, art classes and new recess areas.  Often the “little things” – what the teacher actually needs to liven up their class room for the kids on a daily basis rescinds to the background.

Together we can help!   Just move your online shopping to the portal, get your friends and family to do it, and Vigilints will donate their portion of the  affiliate fee to teachers and non-profits.

The VigilintsHeart™ “Shop, Save, Donate” program is simple. Parents join the program FREE by signing up to shop online through the VigilintsHeart™ portal, they receive the discounts offered by the affiliates. The participating list of major stores includes nearly everyone’s favorite store, including Macy’s, Kohl’s, Sak’s Fifth Avenue, Best Buy, Old Navy, Disney’ and many other popular stores. Participants shop and save. The Loyalty Superstore receives 25% for licensing of the software platform, program managers, customer experience center, and maintenance team, and the rest of the affiliate commission will be donated to the VigilintsHeart™ program who will provide funds to the organizations.

Shop Save Donate

Click on picture to sign up for the shop, save and donate program

This program does not alter the other VigilintsHeart™ Educational Programs which provide product and donations to teacher’s class rooms and programs. We invite classrooms and teachers to submit their donation requests.

“We are excited to help schools, children and non-profits through VigilintsHeart™,” said Martin Berns, CEO of Loyalty Superstore. Mr. Berns continued, “Loyalty Superstore is dedicated to serving the needs of its affiliates, customers, and the community, and are proud to be a part of the VigilintsHeart.”

The VigilintsHeart™ “Shop, Save, Donate” program is reaching out to other companies who wish to participate or add funds through sponsorship. To sponsor or learn more about the American classroom’ needs and the donations VigilintsHeart™ make  by contacting Edie Okamoto to discuss how you may wish to participate as a co-sponsor.

About VigilintsHeart™

Vigilint Biosensors strives to provide fun and safe solutions to families with children: communications and learning for children and peace of mind for parents. The combination of the best location technologies (GPS, GNSS, A-GPS and sensors) will easily locate your child, anytime and anywhere. Vigilint Biosensors is dedicated to improving the quality of care that parents and senior caregivers provide through a complete 360º intelligent family care assistant, that connects family members together via smartwatches. Vigilint Biosensors provides the family/caregivers with a cloud infrastructure bringing devices and software services together, which strives to improve time management and reduce stress by improved non-intrusive care for kids, seniors, and other loved ones in need. This is achieved through the most modern application of Artificial Intelligence and Machine Learning technologies to life data that provide alerts, if and when needed. “When those we care about are well, we can relax and focus on our day.” www.vigilint.store

Vigilint Biosensors

For introductions and appointments with the appropriate contact persons or to receive further Viglint Biosensors press materials, whitepaper links, or investor packages please contact Edie Okamoto at +1 510 693 0166 or edie.okamoto@riovida.net

Loyalty Superstore

The Loyalty Superstore Officers and Board have 50 years of successfully experience in the Loyalty and Rewards space. We have extensive experience in launching and operating public companies. Loyalty Superstore, Inc. (“LSS” or “the company”) began developing proprietary loyalty and rewards solutions in early 2013. The company has been servicing a niche market for mid-large brands that wanted a private branded, Value Add customizable online loyalty rewards platform, both nationally and locally. To learn more about the www.loyaltysuperstore.com

We love to learn more about your ideas on how we can grow this program. You may reach Edie Okamoto with your request or to learn how we could set up a school specific program for you.

And don’t forget to join our growing community of professionals and parents atTwitter & Facebook.

Attention writers and parents:  Please feel free to share your accomplishments, advice for other parents on the Vigilint Biosensor   blog

Feel free to reach out for an interview and for consideration of recommended products or services for review. We will be glad to consider featuring highly recommended products or services in our advice columns, as long as, we deem them to match well with our desire to support only high quality products that represent our core values and that we may consider reselling through our app(s) or store(s).

 

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Brandi Carlile echoes Joan Baez in more ways than one

When you are depressed, get help. People care! Many more people than you may realize, care about you.

Brandi Carlile has a most amazing voice with perfect elocution. Her voice is beautiful and haunting. It stays with you after you heard it. A bit of a siren call like Joan Baez. You can’t unhear their voices. Once you did you know that voice.

Another way that Brandi is impactful like Joan Baez use to be is that she sings ballads that actually talk about things that we care about. Feelings and issues. Relationships gone wrong and the feelings we may experience as we work them out.

When you are depressed, get help. People care! Many more people than you may realize, care about you.
When you are depressed, get help. People care! Many more people than you may realize, care about you. (Official version… click on photo to play)

“By the way, I forgive you.” is related to a friend of Brandi’s who committed suicide when they were in High School. “Hold out your hand” is about gun violence. Brandi supports the effort by Seattle school children who don’t want to get shot. The students behind “March For Our Lives” in Seattle made a video and Brandi decided to support their effort with her song “Hold out your Hand.”

On facebook Brandi exclaims:

“These young people are asking for a change – are you listening?

Responsible gun laws are on a spectrum and as much as we’d like it to be, it isn’t black and white. Some of these kids hunt with their parents, some of them are enlisting into service and will carry a weapon in defense of your way of life. Don’t make the mistake of broad brushing what they’re asking for.

We can’t allow ourselves to be divided and conquered any longer by organizations that profit from our division. There can be and there IS a way that we can create change from the center of the debate.”

A singer songwriter activist who is also amazingly talented like Brandi, doesn’t come along very often.  Let’s support her by purchasing her new album.

http://bytheway.brandicarlile.com/

Or, even better go see her live.  It surely will be an experience that stays with you. You can catch her at the Mondavi Winery in Napa, CA on July 14th, and at the Mountain Winery in Saratoga, CA on August 22nd, 2018.   She is actively touring the entire country.  Check her website for dates near you.

You may also enjoy her YouTube channel.  Or say hello to her on facebook.Facebooktwittergoogle_plusredditpinterestlinkedinmail

Vigilint Biosensors and School Districts in California work together to increase school safety.

San Jose, California –  May 1, 2018 – Vigilint Biosensors, leading supplier of Family Assistant Parental Services through smartwatches, is extending its Educational Support Programs which increases school safety, helps child learning and raises money for Educational Foundations, Schools, PTAs, and Booster ClubsAfter successful pilot programs in San Ramon and Sacramento California school districts, Viglint Biosensors is offering the program to qualified organizations in all fifty states.

“Vigilint Family Assistant Services provide parents with life-altering insights collected from the kid’s smart watch that can inform parents of a child’s location and allows them to speak when needed,” said Kris Narayan, Chairman of Vigilint™ Biosensors. Mr. Narayan continued, “I am grateful Vigilint Biosensors can get our smart watches to the children, parents and schools that want the help kids with deal with stress and adversity to improve our children’s emotional resilience.”

Vigilint Biosensors Education Programs allow school districts to raise money while they provide kids smart watch phones and software to parents and their children which increase school safety. Modern tools like Vigilint Family Assistant help working parents stay in touch with their kids via calls, chat and the ability to guide the kids 24/7.  Kids have access to parents each time they need their parents’ input and feedback.  Hawkeye kid’s smart watches and the Vigilint Family Assistant app allow parents to create custom SafeZones™. School safety is increased when at the moment the child moves out of the SafeZone™, parents are alerted.

Knowing exactly where and how our children are is a major comfort for parents and kids.  Each kids smart watch holds up to 20 parent-selected numbers that children can call. Kids are able to speak to their siblings and close friends through a direct kid-to-kid “walkie-talkie” connection. The more parents and kids communicate the less stress they have due to wondering and worrying. Relaxed parents enjoy happier and more confident kids that have a better, healthier and smarter life thanks to increase emotional resilience as recent studies by the Harvard Child Development show. For more information regarding kids smart watches and child learning, please click here.

Tonja Jarrell, Principal of Paso Verde School, in California’s capital city: “Partnering with Vigilint Biosensors provides a valuable resource to our school community. We work with families and the community to offer solutions that increase school safety, allows our staff and scholars to focus on teaching and make our students feel safe enough to learn thereby increasing their outcomes.”

Th improved communications via kids smart watches help teachers deal with children’s and faculties’ anxieties about the fears regarding school safety related to the recent increase of shootings at schools:  “My experiences in the educational community, have shown that these tragedies affect all of us, not just the families involved,” said Nancy Phelps, President Coyote Creek Learning Fund. “Vigilint Biosensors software and smartwatches help protect our kids while providing parents peace of mind.”

Every school, school program, non-profit or educational program manager is invited to join the Vigilint Biosensors Education Program, thereby increasing funding for vital programs, raising awareness of how to help children learn better and increase school safety.

About Vigilint Biosensors

Hawkeye kids smart watches from Vigilint Biosensors provide fun and safe solutions to families and younger children: communications and learning for children and peace of mind for parents. The combination of the best location technologies (GPS, GNSS, A-GPS and sensors) will easily locate your child, anytime and anywhere. Visit http://www.vigilint.store/ for complete product details.

Vigilint Biosensors is dedicated to improving the quality of care that parents and senior caregivers provide through a complete 360o intelligent family care assistant, that connects family members together via wearable devices like Hawkeye. Vigilint Biosensors provides the family/caregivers with a cloud infrastructure of devices and software services, which strives to improve time management and reduce stress by improved non-intrusive care for kids, seniors, and other loved ones in need. This is achieved through the most modern application of Artificial Intelligence and Machine Learning technologies to life data that provide alerts, if and when needed.  “When those we care about are well, we can relax and focus on our day.” www.vigilintbiosensors.com

Learn more about our dedicated team:  Vigilint Biosensors 

Learn more about our products and services:  Vigilint Store

Vigilint Biosensors
20315 McKean Rd
San Jose, CA 95120

bizdev@vigilintbio.com

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Vigilint Biosensors and Coyote Creek Elementary School partner to achieve Peace Of Mind for Parents

Artificial Intelligence & Wearables to Transform Parenting

“The child supplies the power but the parents have to do the steering.”
-Benjamin Spock

Vigilint Biosensors launches School Programs across California

SAN JOSE, Calif., Apr. 23, 2018 – You drop your child off at school and relax. With an Hawkeye Smartwatch on your child’s wrist, you can breathe a little easier again. Hawkeye will let you know where your child is all day and connects you to them at any time. Vigilint Biosensors, a leading supplier of Parental Assistant Service through smartwatches, has launched a joint program with the Coyote Creek Elementary School to help parents provide Hawkeye smartwatches to children through their school and donate to STEM programs. Nancy Phelps, President of Coyote Creek Learning Fund, stated, “Vigilint software and its Hawkeye smartwatches help protect our kids while providing parents peace of mind.

Hawkeye smartwatches inform, protect and reassure parents/caregivers. The watches allow parents to create custom SafeZones™. The moment the child moves out of the SafeZone™, parents are alerted. The watches also offer a step tracker which kids love, as they compare their physical activities with other kids during recess. Parents can check on their physical fitness via a convenient app.  Each watch holds up to 20 parent-selected numbers that children can call. Kids can also speak to their siblings and close friends through a direct kid-to-kid connection. You can even add two other trusted family members to be contacted in an emergency.  No more scrambling for phone numbers when it is least convenient—like when you are stuck in traffic somewhere or a meeting runs overtime. Simply call your child and activate your back-up plan. Problem solved. Relaxed parents enjoy happier and more confident kids.

Vigilint Biosensors Non-Profit Support Programs generously offers Hawkeye smartwatches for $99 plus a $10 monthly Parental Assistant Service subscription, and Vigilint Biosensors will donate 20 dollars to their child’s school for each watch purchased. Win-Win. Vigilint is also providing Hawkeye smartwatches to schools for auction with proceeds going to support STEM and safety programs. Vigilint Biosensors is currently expanding this program throughout the United States. “I realize parents need a lot of support for the care of their kids during these hectic times,” said Vigilint Biosensor Co-Founder, Kris Narayan. Vigilint Biosensors was founded specifically with that goal in mind, by Kris Narayan and his long-time colleague Jodie Hughes. They joined forces to help bring fun and communications to kids and feeling of safety parents via Hawkeye Smartwatches.

About Vigilint Biosensors

Hawkeyes Smart Watches from Vigilint Biosensors provide fun and safe solutions to families with younger children: communications and learning for children and peace of mind for parents. The combination of the best location technologies (GPS, GNSS, A-GPS and sensors) will easily locate your child, anytime and anywhere. Visit www.vigilintbiosensors.com

Vigilint Biosensors is dedicated to improving the quality of care that parents and senior caregivers provide through a complete 360o intelligent family care assistant, that connects family members together via wearable devices like hawkeye. Vigilint Biosensors provides the family/caregivers with a cloud infrastructure of devices and software services, which strives to improve time management and reduce stress by improved non-intrusive care for kids, seniors, and other loved ones in need. This is achieved through the most modern application of Artificial Intelligence and Machine Learning technologies to life data that provide alerts, if and when needed.  “When those we care about are well, we can relax and focus on our day.” www.vigilintbiosensors.com

Learn more about us and our dedicated team: Vigilint Biosensors or contact as us at:

Vigilint Biosensors
20315 McKean Rd
San Jose, CA 95120

to get an introductions and appointments with the appropriate contact persons or press materials and white paper links.

edie.okamoto@meet3chords.com

Call Edie Okamoto at +1 510 693-0166 or contact the company directly at +1 408 497 1197

Learn about how your school can join our program.

Vigilint BioSensors

To learn more about Vigilint BioSensorsVigilint STEM School Program and how to join our school program School Program or our Non-profit Program

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Comcast NBCUniversal donates $300,000 and volunteers to beautify Santa Rosa on April 21, 2018.

Fountain Grove Parkway, Santa Rosa, CA, U.S.A. January 5, 2016 by Timothy Allen
Fountain Grove Parkway, Santa Rosa, CA, U.S.A. January 5, 2016 by Timothy Allen

Comcast Cares Day – Comcast NBCUniversal will donate $300,000 to the Santa Rosa City Schools district (SRCS) for the development of a facility to serve communities impacted by the North Bay wildfires. Called the Santa Rosa Integrated Wellness Center, the new facility will serve the more than 1,000 families and children within Santa Rosa who lost their homes or suffered in other ways during the fires.

Comcast will also partner with the Arbor Day Foundation to plant trees nearby Fountaingrove Parkway where more than 90% of the landscape was damaged by the fires. Together they will plan 400 trees in the area.

Each year Comcast has a single day during which 100,000 Comcast employees, their families and friends  help make a difference in their communities.  This year in Santa Rosa Comcast executives and volunteers gather for the groundbreaking ceremony, painting, landscaping, freshening up the surrounding areas at Santa Rosa High School.

Members of the community are invited to participate, but must register at: www.comcastinthecommunity.com.

STP is sponsoring a Green Up Day (Campus Clean-up) scheduled for Saturday, April 21st @ 8am (breakfast at 7:30). Meet at Nevers Field. For questions, contact Lynn Valentine lvalentine@sonic.net

For details about how to support the Santa Rosa City school system  and the families that were affected by the fires get in touch with Beth Berk, Santa Rosa City Schools. Beth Berk, 707-528-5072, bberk@srcs.k12.ca.us

For more photos by Timothy Allen visit
https://allentimphotos2.wordpress.com/tag/fountaingrove-pkwy/

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Bautista performs at the 2nd Annual Marin Music Festival in San Rafael this Saturday, 4:45 pm

Hello Bautista Fans,

To help bring cheer back BAUTISTA band members and I invite you to a wonderful event in my hometown of San Rafael his Saturday, October 14th on the Marin side of the   San Rafael / Richmond Bridge for the 2nd Annual Marin Music Festival at the Marin Rod and Gun Club 2675 East Francisco Blvd. San Rafael, CA 94901.

Bautista, leader of Bautista Band
Bautista, leader of Bautista Band

You know my brother Frank is hurting right now after losing every valuable possession he has to the Santa Rosa fire last Monday night from his Mobile Home, 3 vehicles, and his beloved work shed that all burned down to the ground. My family is in the midst of developing a plan to help get him and his wonderful Lady Linda back on their feet. Like my brother, I hope those who have had any level of loss has a very close circle of family and friends to be there for mental and financial support.

Hopefully by this coming weekend the dust, or more like the ashes and particles, will settle and life will begin to come back better and stronger than before for all of those who have suffered any degree of loss, sad or emptiness. Although fires are devastating, the charred remains somehow turn into a means of refresh.

Join Bautista Band at 5pm this Saturday
Join Bautista Band at 5pm this Saturday, cheer up families who lost everything in Fire.

Come join us to bring cheer back BAUTISTA band members and I invite you to a wonderful event in my hometown of San Rafael his Saturday, October 14th on the Marin side of the SanRafael-Richmond Bridge for the 2nd Annual Marin Music Festival at the Marin Rod and Gun Club 2675 East Francisco Blvd. San Rafael, CA 94901. This is an all day event with BAUTISTA closing this water side festival starting at 4:45pm. Weather looks like a sunny 75 degrees so come be in the sun with BAUTISTA!
See you soon!

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Now Laura Ashley is brilliantly marketed…

Rosie on Fire, business attire
Rosie on Fire, business attire

Laura Ashley is brilliantly marketed.  It reminds Baby Boomer ladies of the days, back when they were young, confident and beautiful, during the late 1980s.  It meets their current wish to tend to their wonderful gardens with stylish garden clothing, hats, and garden tools.  Lovely.

In 1925 baby Laura Ashley was born in Dowley, Wales.  She was an enterprising woman and started designing home furnishings. Later on in life, in the 1960s she also expanded her business into clothing.

Laura Ashley RIP September 17, 1985
Laura Ashley RIP September 17, 1985

She was inspired by the Roman Holiday.  Audrey Hepburn looked so pretty and her clothes were feminine and romantic, unlike the psychedelic fashion that took over the UK at that time. Think the Mike Myers movie “Austin Powers: International Man of Mystery.”

The fashion brand was a huge success and in the 1980s it expanded into the US.  After Laura Ashley’s death in September 1985 the company had been taken public.

Today the company is owned by Malayan United Industries Berhad (MUI) which is listed on the Main Market of Bursa Malaysia Securities Berhad. The corporate philosophy of the Group  for over 50 years is guided by three key attributes – strength, efficiency and trustworthiness.   In their advertisements here in the US, in which older ladies are sold gardening tools and chic outfits by one of the top retailers in the US, Orchard Hardware Supplies, this sentiment certainly comes across.  But few people realize that the company merely sells to the US consumer, than transports the earnings to Malaysia, where undoubted lot of very young people are employed.

One of their important non-executive directors has been educated in the US. Tan Sri Dato’ Paduka Dr. bin Ahmad attended Advanced Management Programme at Harvard Business School, Executive Development Program at Philippines Executive Academy and holds Bachelor of Arts (Honours) in History from University of Malaya, Master of Public Administration from University of Pittsburgh and PhD in Public Administration from University of Southern California, Los Angeles, USA.

The trading company, one of the most successful company’s in Malaysia, is managed by Khoo Kay Peng.  In his personal life Mr. Khoo Kay Peng does not espouse the values he sells to the women in the US.  He is divorced from the former Ms. Malaysia Pauline Chai who now lives in the UK.  Their daughter Angeline Francis Khoo revealed in  2014  that domestic violence was the cause of their parents divorce.  Bravo to Ms. Pauline Chai for no longer putting up with maltreatment.  The UK courts awarded her $112 Million in their divorce settlement, clearly a very tiny fraction of the overall personal value their 40 years marriage has produced.  However, the price for freedom of maltreatment is worth it. It is always a very brave step to leave your abuser.

Khoo Kay Peng’s daughter, also a Ms. Malaysia, met a young Caribbean Scientist at Oxford and in order to be permitted to marry him, she chose to be disowned by her imperialistic father. She was slated to run the Laura Ashley empire and had spent every University Holiday learning about the business. After the split with her father, she decided that she could not be stopped by his controlling behavior and she started “Rosie on Fire.” Lovely fashion indeed.

Malaysia has joined the United Nations, which is disconcerting since their influence on the world seems to be quite horrible.  Here are some details of recent human rights offenses within Malaysia.

Now back to Orchard Hardware Supplies.   Orchard Hardware Supplies initially benefitted greatly from the real estate boom in Northern California.  Despite the fact that their loyal customers left the individual retail outlets with solid sales, the debt piled on by Sears turned out to be unbearable. Sears spun out the company as an empty shell and unloaded it to Lowe’s after it had filed for Chapter 11 for $205 Million dollars.  More

Now Laura Ashley is brilliantly marketed.  It reminds Baby Boomer ladies of the days, back when they were young, confident and beautiful.  It meets their current wish to tend to their wonderful gardens with stylish garden clothing, hats, and garden tools.  Lovely.

It is marketed truly in line with the corporate manifesto of their Malaysian owners.  It is undoubtedly very profitable, which will please the owners of Lowe’s primarily illustrious institutional investors.  76% of all shares are held by Vanguard Group, BlackRock, State Street, Wellington Management Group, and Price T. Rowe Associates, according to the Nasdaq.

Personally I genuinely believe that we influence the way the world works each and every day.  You can spend your hard earned money on lovely phantasies created by brilliant marketers.  Enjoyable and practical.  Or, you can buy from small business owners, thereby actually changing and improving women’s lives.   www.fikuros.com is now available on Etsy.   Amazing Bespoke Accessories created one at a time by Niina Karlsson in Finland. Or the many fabulous designers well-known and brand new, available on www.dreslyn.com a company recently started by three millennials, a couple and the lady founder’s brother and her husband’s best friend.  They are genuinely lovely and very smart.  Or, you can check out up and coming designers on Nineteenth Amendment

Fortunately, since we live in a genuine democracy the choice is genuinely yours.  We each get to choose everyday where and with whom we will spend our money.

PS:  If you feel that you or someone you know may be abused, know that there are a lot of people who care.  You can get legal assistance.  You can get physical protection. There is a lot of help. Accepting help from good people is the first step out of domestic violence misery. Elderly who are abused by “care takers” also can get help through the same links.

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Dreams can come true. We can learn a lot from Finland’s Space Nation Program.

A few years ago this was just a dream. Now with Space Nation that trip to the moon will become reality for more and more kids.

Space Nation’s space project for schoolchildren Space Nation offers thousands of Finnish schoolchildren the opportunity to participate in a fun SpaceSeeds science project. A teacher / school can order a research package containing locally grown radish seeds and ordinary radish seeds.

The seeds of space have been exposed to space conditions for nearly six months when they were sent to the International Space Station in October last year. Teachers guide children sowing seeds, and the science pack material enables students to track and compare how the growth and characteristics of ordinary and sparkling seed differ from each other. The first moment of excitement is to look at which seed germs faster.

Space Nation will open up their US Immersive Experience division in the US in June 2017, by Kasimir Lehto, an accomplished Finnish immersive experience AR and VR film maker.

The CEO of Space Nation Kalle Vähä-Jaakkola is excited to start the many collaborations necessary to with all companies, space programs, educators and countries who are interested in joining Space Nation’s preparing all of humanity for life in space.

The space media company Space Nation (Cohu Experience Ltd.) rose to the forefront of the global space boom by announcing the launch of the Space Nation Astronaut Program accessible to all.  headquarters are in Helsinki, Finland, but our team spans from Helsinki to Madrid, Washington DC, New York, Florida, Houston, Denver and San Francisco.

Cohu Experience has built a strong network of leading space industry corporations as well as compiled an impressive advisory board including Michael Suffredini (former ISS director), John Barbera (formerly Turner Broadcasting), Michael D.Johnsson (Nanoracks, LLC.) and Peter Vesterbacka (Rovio Entertainment: Angry Birds).

The Space Nation Astronaut Program starts worldwide in 2017.

Learn more by visiting:  www.spacenation.orgFacebooktwittergoogle_plusredditpinterestlinkedinmail

High School Nation donates more than $1.5 Million to improve the arts and music at High Schools in the US

High School Nation organized tours to High Schools around the Nation
High School Nation organized tours to High Schools around the Nation

High School Nation Donating Millions to Arts and Music Budgets as Schools See Huge Shortfall

Recording Studios to be Built in Every School

CAMARILLO, CA–(Marketwired – Apr 12, 2017) – High School Nation, the country’s largest secondary school touring music festival, will top the $1.5 million mark in donations to high school arts and music programs this year when it kicks off its 2017 60-city Festival Tour. The goal of High School Nation is to promote the arts and music programs in high schools across the country, and this year the Festival will expand its donation program to include the establishment of recording studios in each of the schools where it appears.

“We believe that building recording studios will be a major step forward in high school music programs,” says Jimmy Cantillon, CEO and co-founder of High School Nation. “High school teachers and principals are very excited about this addition to our program. It’s a huge undertaking but we have companies in the industry who see the value and want to participate in any way they can.”

During the Festival Tour, High School Nation will take over football stadiums on each of the campuses and present a two-hour concert and events that will celebrate the arts in public schools. In addition to music programs, the Festival supports journalism, film, fine and performing arts, fashion, photography, and stage production.

Corporate sponsorships for the Festivals are being provided by over a dozen companies including Sparkling Ice, Guitar Center, Crayola, and Mars. PepsiCo, Microsoft, and Sony have all participated in the tours. As part of the Festival, students will visit interactive zones to interact with products and educational programs including the truth Zone, the Full Sail University Media Zone, the Hollister Style Zone, Guitar Center Music Zone, and the Crayola Sidewalk Chalk Zone.

The Festival Tour kicks off next week and will feature platinum selling rock band Plain White T’s. “We’re stoked to be headlining the High School Nation 2017 spring tour,” said band member Tom Higgenson. “We love the idea of playing our music and at the same time being able to help High School Nation donate to public school music programs. We believe it is a very important time to be assisting music programs as much as possible.” The band originally formed in 1997 by high school friends Higgenson and Dave Tirio.

“We are excited to be joining the High School Nation tour for the second year,” say Nina Morrison, vice president PR and community relations, of Talking Rain Beverage Company, the makers of Sparkling Ice. “The arts are a very important pillar of the high school experience and we’re honored to be able to help support the various programs.”

In addition to the above, one of this year’s leading sponsors is Truth Initiative, a national public health organization that is inspiring tobacco-free lives and building a culture where all youth and young adults reject tobacco through the proven-effective and nationally recognized truth® public education campaign. “Young people are using their creativity, through arts and music, to change the world and that’s why being part of High School Nation is so important to truth. The teen smoking rate is down to a historic low of 6 percent and this tour is an opportunity for us to give teens the tools they need join us in getting the rate to zero, because we believe they are the generation that can end smoking for good,” says Eric Ashe, Chief Marketing Officer, Truth Initiative.

“We are extremely thrilled to partner with High School Nation with its mission to make the musical instruments easily accessible to students,” says Brian Berman, Vice President of Marketing at Guitar Center. “Ensuring people have a creative outlet to express themselves in the form of music is very important to us at Guitar Center. High School Nation is doing a great job of providing opportunities for children across the U.S. to experience the invaluable gift of learning and playing a musical instrument.”

“Consumers naturally associate Crayola tools with coloring; it made sense for us to embrace that association essentially with kids of all ages, including teens and tweens, and be there for them,” says Kimberly Rompilla, Director of Platform Marketing at Crayola. “We have been involved in new product introductions and new initiatives with High School Nation and this Spring, we are excited to provide a colorful twist to teen outdoor activities, helping kids to express themselves throughout the season.”

The tours also feature a number of young, emerging performers brought in by record labels that see the benefits in being a part of this movement. RCA, Capital, Warner Bros. Records, and DreamWorks, are among the half dozen labels that have participated in the success of the Festival Tours.

“At the center of our Festivals are performances by some of the music industry’s hottest young rising stars,” Cantillon adds. “It’s one of the only opportunities for record labels and consumer products companies to come together to entertain, engage, and give back.” High school students, who spend over $260 billion per year on consumer products, are a significant audience for both the music industry and corporate sponsors.

About High School Nation:

High School Nation keeps music and arts programs alive for students across the country with donations, equipment and facilities.

Our Festival and Concert Tours are the largest events in the nation donating recording studios, musical equipment and funding for schools through on-campus sponsored live music concerts, and hands on activities. To date we have provided nearly $2 million to more than 200 schools and 600,000 students across the country.

Our culture is built around the development of innovative activities with significant and lifelong impact on teens. Through HSN, teens gain the chance to make music and the arts a significant part of their personal and, in some cases, future professional lives. Schools receive much needed funding to continue their educational programs, recording artists gain exposure to their biggest fans and brands make favorable and trusted impressions on a huge, underserved group of young consumers.

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